SHALL WE CONTINUE OR STOP IT HERE? THE LUXURY OF 21

On an industrial scale, the objective of Luxury of 21 is to be a mirror in which other companies and brands should look at, so that they take initiatives related to inclusion and involve themselves. They need to  integrate these groups into their human resources policies. We don’t want the luxury of 21 to stay in a process, design and production of one bag. MAGALIE´s ambition has always been to claim other firms to commit and able this change in this industry. The idea is to work to find the necessary strategic allies to continue with the luxury of 21, to develop the following editions, and even to be launched on an international scale. Of the 23,300 people with Down syndrome in Spain of working age, only 5% have been able to prove their worth. While more than 90% of […]

 LUXURY OF 21 PRESENTATION

Last 8th of May Wednesday was presented in Madrid the winner of the luxury bag of 21, a solidarity initiative driven by MAGALIE, a luxury accessories Spanish firm and DOWN ESPAÑA.  Through a process that has lasted from February to May 2019, three young girls with Downsyndrome and intellectual disability have designed the new handbag to be sold by MAGALIE for this coming summer collection 2019. During the event, there was constant emphasis that the three participants were not competing with each other but worked together.  Thus, regardless the final decision and the design selected by the jury,  Eva, María and Teresa are already winners of the luxury of 21. Since all the benefits of […]

And the winner is….THE PATH

The handbag chosen by the jury of this first edition of the luxury of 21 is THE PATH.  Inspired on the idea that our path in life is not always easy and that everyone should be willing to face difficulties and successfully overcome the curves and obstacles along the way.  The benefits of THE PATH sales  will be entirely for the 3 main characters and DOWN ESPAÑA. (MAGALIE will cover all the production expenses and handbags shipments to each client) THE PATH is on sale from today, May 8th,  at […]

LUXURY OF THE 21 DESIGNS

The bags designed by the 3 members of the luxury of 21, titled “The Path”, “The Rose of the winds” and “Heartbeats”, are the result of a creative process in which they have had the honour to count with an exceptional team of professionals and unique means within the world of craftsmanship and luxury. It has been a pleasure for MAGALIE, the Andalusian firm of luxury accessories based on craftsmanship, exclusivity, duality and its Spanish origin, to lead this project together with this incredible team of experts. The 3 handbags synthesize experience, pursuit of excellence and most importantly, they reflect perfectly the unique attributes that […]

DELIBERATION: AN EXCEPTIONAL JURY. 

“The luxury of 21” is a demonstration of strength. Dares society with this positive balance that the inclusion of people with Down syndrome and intellectual disability in the fashion universe it is possible, it is sustainable, it is desirable. Promoted by MAGALIE, with the support of DOWN SPAIN and sponsored by ISEM Fashion Business School, this initiative has shown that this group is capable. We have to be an example to follow by other brands and corporations. On May 8th, we will present the veredict of the jury, who will choose which of the three bags goes to production.  A jury of prominent personalities within the fashion industry and the world of diversity and social inclusion. Composed by Charo Izquierdo, Mercedes BenzFashion Week Madrid CEO; Jaime de los Santos, Councillor of Culture of the city of Madrid; Olga Ruiz,  Telva Magazine Chief ; Sergi Capell, founding member of the House of Carlota; Teresa Iturralde, head of the fashion section of the YoDona magazine; and designer Ulises Mérida.

THE LUXURY OF 21: A CREATIVE PIONEERING PROCESS THAT LINKS FASHION AND INCLUSION. 3 MONTHS AND 10 SESSIONSOF PROFESSIONALISM AND EFFORT.

The luxury of 21 wants to demonstrate that inclusion is necessary and that people with Down syndrome or intellectual disabilities have a lot to contribute to society in general and the fashion sector in particular. During 3 months and over 10 sessions that lasts this project,  Eva, María and Teresa will learn from the best professionals a whole process of how to create, design and talk about their creations and inspiration. 1. Inspiration in the fashion world. 2. Sketches: first drawings and materials. 3. Technique: Calculations and measurements. 4. Pattern: paper template. 5. Volumes: First bag shapes. 6. Selection of materials using a “role-playing” shop. 7. Packaging, the importance of wrapping. 8. Price calculation PVP and costs: how much it costs to make aluxury handbag. 9. How to communicate and explain the design before the press and potential buyers. 10. Jury:  Jury communicates to the […]

 MAIN CHARACTHERS OF THE LUXURY OF 21 

Eva Juárez, María Iglesias and Teresa Geisser are the three young girls full of enthusiasm and passion for fashion, selected for this amazing project: The Luxury of 21. They dream of dedicating themselves to design and look for an opportunity. Their story would not be so different from any other girls but because they have Down syndrome and intellectual disability. Their condition is not a limitation, but an opportunity that comes with their creativity.  Their spontaneity allows MAGALIE and this project to look in a different and braver way  at the world of trends and fashion.     Teresa Geisser . 23 years old.  Sweet and cheerful.  Friendly, generous and sincere. Optimistic and persistent.  “Her sweetness illuminates our […]

MAGALIE, creates, together with DOWN ESPAÑA and ISEM, the Luxury of 21

MAGALIE, Andalusian firm of luxury handbags created in 2016, selected 3 young girls with Down syndrome and intellectual disability through a casting.  They invited them to develop the new MAGALIE accessory for this coming  Summer 2019.   This is  indeed a pioneering project in terms of inclusion in the fashion industry . It is the first time that an independent luxury brand without any corporate support, gets involved in a program of this magnitude. This initiative has been created in collaboration with DOWNESPAÑA, the reference organization of the Down syndrome in Spain, which works to ensure autonomy in the life of this group. The classes have been taught at ISEM Fashion School in Madrid , allowing to use their headquarters facilities. The objective of the project is to prove the creative capacities of this collective beyond mechanical and/or manual works. Furthermore, it hopes that other brands and entrepreneurs see the possibilities and commit […]

PINK IS FOR THE BRAVE

On October 24th, prolonging breast cancer awareness day celebrated on October 19th and in recognition of all of the brave women fighting this disease, MAGALIE offered an informal seminar on the significance of colors and their impact on mood and states of mind. Color is one of the languages are soul uses to communicate and influences […]