MAGALIE, creates, together with DOWN ESPAÑA and ISEM, the Luxury of 21
MAGALIE, Andalusian firm of luxury handbags created in 2016, selected 3 young girls with Down syndrome and intellectual disability through a casting. They invited them to develop the new MAGALIE accessory for this coming Summer 2019.
This is indeed a pioneering project in terms of inclusion in the fashion industry . It is the first time that an independent luxury brand without any corporate support, gets involved in a program of this magnitude.
This initiative has been created in collaboration with DOWNESPAÑA, the reference organization of the Down syndrome in Spain, which works to ensure autonomy in the life of this group.
The classes have been taught at ISEM Fashion School in Madrid , allowing to use their headquarters facilities.
The objective of the project is to prove the creative capacities of this collective beyond mechanical and/or manual works. Furthermore, it hopes that other brands and entrepreneurs see the possibilities and commit with this purpose by developing next editions of the luxury of 21.
DOWN SPAIN, ISEM Fashion Business School and MAGALIe have worked three months with Teresa, Maria and Eva to show them all the work that involves working in the fashion industry. From design to different marketing tools behind launching a luxury handbag. An exceptional jury, references in fashion and society, have supported this first edition of the luxury of 21, and its decision will determine which of the 3 models goes to the the market.