LUXURY OF 21 PRESENTATION
Last 8th of May Wednesday was presented in Madrid the winner of the luxury bag of 21, a solidarity initiative driven by MAGALIE, a luxury accessories Spanish firm and DOWN ESPAÑA. Through a process that has lasted from February to May 2019, three young girls with Downsyndrome and intellectual disability have designed the new handbag to be sold by MAGALIE for this coming summer collection 2019.
During the event, there was constant emphasis that the three participants were not competing with each other but worked together. Thus, regardless the final decision and the design selected by the jury, Eva, María and Teresa are already winners of the luxury of 21. Since all the benefits of Luxury of 21 goes 100% to DOWN ESPAÑA and the three participants, the criteria for the jury as they vote will be which of the three designs has more commercial and sales potential.